In
life, we are often presented with choices that shape our destiny—decisions that
define not only who we are but also the legacy we leave behind. The speech that
follows dives into this very idea, highlighting the profound difference between
gifts and choices. As the speaker Jeff Bezos reflects on personal experiences
and challenges, particularly a poignant memory from childhood, he emphasizes
that while cleverness is a gift that comes easily, kindness is a choice that
requires intentional effort. Drawing from personal anecdotes, such as his
decision to start Amazon, and timeless philosophical ideas, the speech invites
us to consider how we use our gifts and, more importantly, how we navigate the
often difficult path of choice. It serves as a powerful reminder that, in the
end, the sum of our choices shapes our lives more than anything else, urging us
to live with purpose, authenticity, and a commitment to kindness.
This
speech was originally delivered as the baccalaureate remarks to graduates
from Princeton University on May 30, 2010. In this profound and thought-provoking speech, the
speaker—drawing on personal anecdotes and reflections—delivers a powerful
message about the importance of choices over gifts. He contrasts cleverness—a
natural gift that often comes easily—with kindness, a choice that demands more
intentionality and effort. Through a childhood memory involving his
grandparents, the speaker poignantly illustrates how his understanding of the
relationship between gifts and choices deepened, especially after an unexpected
reaction from his grandmother.
Bezos goes on to explore how, as individuals, we are endowed with many
gifts—such as intelligence and talent—but what truly defines us and the life we
lead is the choices we make in response to these gifts. He emphasizes that the
pursuit of our passions, the courage to take risks, and the decision to embrace
adventure and kindness will shape the stories of our lives.
The
speech calls for a reflection on how we use our gifts, urging us to follow our
convictions, make difficult choices, and lead lives of service, passion, and
integrity. Ultimately, the speaker asserts that, in the end, it is not the
talents we are born with, but the choices we make that will truly define us and
our legacy.
Here
is the Bezos's Speech Transcript
Speech
Transcript
As
a kid, I spent my summers with my grandparents on their ranch in Texas. I
helped fix windmills, vaccinate cattle, and do other chores. We also watched
soap operas every afternoon, especially “Days of our Lives.” My grandparents
belonged to a Caravan Club, a group of Airstream trailer owners who travel
together around the U.S. and Canada. And every few summers, we’d join the
caravan. We’d hitch up the Airstream trailer to my grandfather’s car, and off
we’d go, in a line with 300 other Airstream adventurers. I loved and worshipped
my grandparents and I really looked forward to these trips. On one particular
trip, I was about 10 years old. I was rolling around in the big bench seat in
the back of the car. My grandfather was driving. And my grandmother had the
passenger seat. She smoked throughout these trips, and I hated the smell.
At
that age, I’d take any excuse to make estimates and do minor arithmetic. I’d
calculate our gas mileage — figure out useless statistics on things like
grocery spending. I’d been hearing an ad campaign about smoking. I can’t
remember the details, but basically the ad said, every puff of a cigarette
takes some number of minutes off of your life: I think it might have been two
minutes per puff. At any rate, I decided to do the math for my grandmother. I
estimated the number of cigarettes per days, estimated the number of puffs per
cigarette and so on. When I was satisfied that I’d come up with a reasonable
number, I poked my head into the front of the car, tapped my grandmother on the
shoulder, and proudly proclaimed, “At two minutes per puff, you’ve taken nine
years off your life!”
I
have a vivid memory of what happened, and it was not what I expected. I
expected to be applauded for my cleverness and arithmetic skills. “Jeff, you’re
so smart. You had to have made some tricky estimates, figure out the number of
minutes in a year and do some division.” That’s not what happened. Instead, my
grandmother burst into tears. I sat in the backseat and did not know what to
do. While my grandmother sat crying, my grandfather, who had been driving in
silence, pulled over onto the shoulder of the highway. He got out of the car
and came around and opened my door and waited for me to follow. Was I in
trouble? My grandfather was a highly intelligent, quiet man. He had never said
a harsh word to me, and maybe this was to be the first time? Or maybe he would
ask that I get back in the car and apologize to my grandmother. I had no
experience in this realm with my grandparents and no way to gauge what the
consequences might be. We stopped beside the trailer. My grandfather looked at
me, and after a bit of silence, he gently and calmly said, “Jeff, one day
you’ll understand that it’s harder to be kind than clever.”
What
I want to talk to you about today is the difference between gifts and choices.
Cleverness is a gift, kindness is a choice. Gifts are easy — they’re given
after all. Choices can be hard. You can seduce yourself with your gifts if
you’re not careful, and if you do, it’ll probably be to the detriment of your
choices.
This
is a group with many gifts. I’m sure one of your gifts is the gift of a smart
and capable brain. I’m confident that’s the case because admission is
competitive and if there weren’t some signs that you’re clever, the dean of
admission wouldn’t have let you in.
Your
smarts will come in handy because you will travel in a land of marvels. We
humans — plodding as we are — will astonish ourselves. We’ll invent ways to
generate clean energy and a lot of it. Atom by atom, we’ll assemble tiny
machines that will enter cell walls and make repairs. This month comes the
extraordinary but also inevitable news that we’ve synthesized life. In the
coming years, we’ll not only synthesize it, but we’ll engineer it to
specifications. I believe you’ll even see us understand the human brain. Jules
Verne, Mark Twain, Galileo, Newton — all the curious from the ages would have
wanted to be alive most of all right now. As a civilization, we will have so
many gifts, just as you as individuals have so many individual gifts as you sit
before me.
How
will you use these gifts? And will you take pride in your gifts or pride in
your choices?
I
got the idea to start Amazon 16 years ago. I came across the fact that Web
usage was growing at 2,300 percent per year. I’d never seen or heard of
anything that grew that fast, and the idea of building an online bookstore with
millions of titles — something that simply couldn’t exist in the physical world
— was very exciting to me. I had just turned 30 years old, and I’d been married
for a year. I told my wife MacKenzie that I wanted to quit my job and go do
this crazy thing that probably wouldn’t work since most startups don’t, and I
wasn’t sure what would happen after that. MacKenzie (also a Princeton grad and
sitting here in the second row) told me I should go for it. As a young boy, I’d
been a garage inventor. I’d invented an automatic gate closer out of
cement-filled tires, a solar cooker that didn’t work very well out of an
umbrella and tinfoil, baking-pan alarms to entrap my siblings. I’d always
wanted to be an inventor, and she wanted me to follow my passion.
I
was working at a financial firm in New York City with a bunch of very smart
people, and I had a brilliant boss that I much admired. I went to my boss and
told him I wanted to start a company selling books on the Internet. He took me
on a long walk in Central Park, listened carefully to me, and finally said,
“That sounds like a really good idea, but it would be an even better idea for
someone who didn’t already have a good job.” That logic made some sense to me,
and he convinced me to think about it for 48 hours before making a final
decision. Seen in that light, it really was a difficult choice, but ultimately,
I decided I had to give it a shot. I didn’t think I’d regret trying and
failing. And I suspected I would always be haunted by a decision to not try at
all. After much consideration, I took the less safe path to follow my passion,
and I’m proud of that choice.
Tomorrow,
in a very real sense, your life — the life you author from scratch on your own
— begins.
How
will you use your gifts? What choices will you make?
Will
inertia be your guide, or will you follow your passions?
Will
you follow dogma, or will you be original?
Will
you choose a life of ease, or a life of service and adventure?
Will
you wilt under criticism, or will you follow your convictions?
Will
you bluff it out when you’re wrong, or will you apologize?
Will
you guard your heart against rejection, or will you act when you fall in love?
Will
you play it safe, or will you be a little bit swashbuckling?
When
it’s tough, will you give up, or will you be relentless?
Will
you be a cynic, or will you be a builder?
Will
you be clever at the expense of others, or will you be kind?
I
will hazard a prediction. When you are 80 years old, and in a quiet moment of
reflection narrating for only yourself the most personal version of your life
story, the telling that will be most compact and meaningful will be the series
of choices you have made. In the end, we are our choices. Build yourself a
great story. Thank you and good luck!
This
speech is rich in philosophical underpinnings that explore themes of cleverness
vs. kindness, gifts vs. choices, and the importance of personal decisions.
Here's an analysis of the key philosophical elements:
1.
Cleverness vs. Kindness
The
speaker contrasts cleverness—a gift that comes naturally—with kindness, a
choice that requires intentional effort. The story about the speaker’s
interaction with his grandmother highlights that while cleverness can be
impressive, it can sometimes be harmful if not tempered with kindness. This
dichotomy brings forth the idea that while gifts (such as intelligence or
talent) are not of our making and are easy to display, choices (like kindness)
are harder but far more meaningful.This reflects the concept of virtue ethics,
where moral virtues like kindness are cultivated through choices and actions,
rather than being innate traits.
2.
Gifts vs. Choices
The
speaker emphasizes the freedom of choice over the reliance on gifts,
particularly highlighting that choices define who we are. The ease of relying
on gifts may lead to a complacent or shallow life, while choosing to act with
kindness, passion, and courage gives depth and meaning to life.This touches on
the existential idea that individuals define themselves through their actions
and choices. The choice to be kind, to follow one's passion, or to be
innovative (as exemplified by the speaker’s decision to start Amazon) shapes
one's personal and moral narrative.
3.
Freedom and Responsibility in Decision-Making
A
key theme in the speech is the responsibility of decision-making. The speaker
presents various life choices (whether to take a safe path or an adventurous
one, whether to follow dogma or to be original) as formative. The idea is that
life is not defined by circumstances alone, but by the choices we make in
response to them.This aligns with existentialism, particularly the works of
philosophers like Jean-Paul Sartre, who argued that individuals are
"condemned to be free" and are responsible for creating their own
meaning and essence through choices.
4.
The Importance of Following Passions
The
speaker urges the audience to follow their passions rather than succumbing to
societal expectations, represented by the idea of taking the "safe"
path. The personal story of starting Amazon, despite risks and doubts,
illustrates the value of authenticity and self-determination.This is
reminiscent of Nietzsche’s notion of creating one’s own path and life’s
meaning, and Aristotelian ethics, where pursuing one’s true purpose (or telos)
leads to a fulfilled life.
5.
The Tension Between Comfort and Adventure
Throughout
the speech, the tension between a comfortable life and a life of adventure and
service is presented as a series of dilemmas. The speaker challenges the
audience to choose a life that is not passive or predictable but one that
engages with challenges, risks, and opportunities for growth.This engages with
the philosophy of adventure and authenticity. It mirrors the idea that human
beings grow most when they face challenges and take risks, which leads to a
richer, more meaningful existence.
6.
Legacy and Reflection
The
speaker predicts that when the audience reaches old age, the most important
aspect of their life will be the choices they made, not their inherent talents
or gifts. This emphasizes the importance of reflective living, where one’s
actions and decisions are the true markers of a life well-lived. This aligns
with the philosophy of self-reflection seen in Stoicism (e.g., Marcus
Aurelius), where the focus is on inner growth and personal integrity, and virtue
ethics, which stresses that our choices shape our moral character and legacy.
Conclusion
The
speech is steeped in philosophical ideas that encourage personal
responsibility, self-reflection, and the pursuit of meaningful choices. It
stresses that authenticity, kindness, and passion are integral to leading a
fulfilling life. By framing life as a series of choices that define who we are,
the speech provides a powerful reminder of the existential idea that we are not
merely shaped by external circumstances, but by the choices we make in the face
of them. Ultimately, the speaker argues, we are our choices.